LOS ANGELES – Adriano Goldschmied and Ace Rivington founder, Beau Lawrence, have come together during the Coronavirus Pandemic to launch a brand built around iconic products, earth friendly materials, and a mission to inspire future designers and brands on how to build something with almost no money. Ace Gold GreenTM is introducing their first product, the iconic tee shirt, on Kickstarter in early May 2020. The tee is built with a blend of hemp and organic cotton fibers, and finished with dyestuffs created from 100% recycled textile materials supplied by Officina +39 in Italy.
ABOUT ADRIANO GOLDSCHMIED:
Recognized as “The Godfather of Denim” Goldschmied is known well throughout the apparel industry for the many brands and businesses he has helped to launch throughout his career. In the late 1970s his business incubator, Genius Group, created Diesel, Replay, A Gold E and many others. Settling in the States in 2000, Goldschmied lead the industry creating many of the iconic brands we know today. In addition to his current design and branding work at Genius Group, he also oversees denim and knit supply business through his “House of Gold”.
ABOUT ACE RIVINGTON:
Ace Rivington is a men's and women’s premium denim brand based in Santa Barbara California. Launched on Kickstarter in 2013 with an iconic sweatshirt, the company has expanded to include a full collection of denim lifestyle products and operates it’s own retail store and wholesale business.
ABOUT BEAU LAWRENCE:
Beau Lawrence, Founder and President of Ace Rivington, has over 20 years of
experience working in design and development of men’s jeanswear. The former
Director of Mens Denim at Guess Jeans, and VP of Design and Merchandising
at Neff Headwear, Lawrence ventured out on his own to launch Ace Rivington in November of 2013.